Headshot Guru

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How to use your new headshot as a powerful marketing tool


So we’ve just shot your new, amazing headshot and you want to learn how to use it as a powerful marketing tool to open more doors?

The first thing to do is to get all those social media profiles updated.

So fire up your LinkedIn, Twitter and Facebook profiles and wait for those connection requests to start rolling in.

Your company website should be the next thing to be updated.

Keeping all the visitors to your website updated with who they are looking to work with is vitally important.

Your email signature is also a great place to put your headshot. If you’re emailing a large number of people before making a call or having a meeting, allowing them to see who they are speaking to is a great way to increase the connection.

If you use printed media in your campaigns such as brochures, flyers or even a simple business card, get your headshot on there too.  Adding your headshot to this can be a great way of creating a lasting impression.

How many times have you been to a networking event, taken someone’s card and when you have got back to the office totally forgotten who that person was?

You’re not alone, but having your headshot on your business card will mean that people never forget your face again and makes you easier to connect with across social media if they can see the same picture being used consistently.

An overlooked benefit of getting an amazing new professional headshot is that editors of local business publications love them.

They are so used to receiving hastily taken phone pictures that when they see a professional image it will often take centre stage in their next publication or e-shot, giving you free advertising and raising your profile in the local business community.

If you’re still looking for tips on how to use your new headshot for your marketing material then try putting it in these 10 places and see the positive reaction that people will have towards it:

  1. LinkedIn
  2. Twitter
  3. Facebook
  4. Skype
  5. Website
  6. Blog Posts
  7. Brochures
  8. Business Cards
  9. Press Releases
  10. Email Signature

Now you know how to use that amazing new professional headshot, go out there and enjoy all the benefits and new business it will bring to you.

If you want to get in touch to discuss updating your own headshot then please get in touch.


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